Privacy Policy

Updated: January 10, 2024

Your privacy is important to us. We value the trust you have placed in us, and are committed to protecting and safeguarding any personal data you give us. This document describes how we use and process your personal data and how we use cookies. It also tells you how you can contact us if you have questions about your personal data or about cookies.
Harba offers boating and marina related services through its own websites and mobile apps and through other online platforms such as partners’ websites and social media. The information that follows applies to all of these platforms. If you disagree with this Privacy Policy, you should discontinue using our services.

What kind of personal information does Harba use?

To make it easier to manage your reservations and payments, you can make a user account on Harba. This allows you to save your personal settings, review previous bookings and payments and manage future reservations and invoices. When you make a user, you are asked for your name and email address, information about your boat and home harbor. You might also be asked for your home address, telephone number, payment information and your preferences for your stay.


We also provide an administration system for marinas, HarbaMaster. So if you are a customer in a marina we might also store data on you on behalf of the marina. This data includes ordinary personal data like: Name, address, email address, telephone number, Birth date, Purchase history, use of our digital services and in some cases Social security number. All based on your agreement with the marina.


When you visit our websites, even if you do not make a reservation, we may collect certain information, such as your IP address, which browser you’re using, and information about your computer’s operating system, application version, language settings and pages that have been shown to you. If you are using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics and latitude/longitude details. When you make a reservation, our system registers through which means and from which websites you have made your reservation.


We may also receive information about you when you use certain social media services.

Why does Harba collect, use and share your personal data?

  • Reservations and payments: First and foremost, we use your personal data to complete and administer your online reservation and payments and forward your reservation details to the accommodation you have booked.

  • Membership database: Companies or clubs who use HarbaMaster may store a membership on Harba’s platform. This is necessary for them to run their business.

  • Customer service: We provide international customer service in 3 languages (English, Danish, German). Sharing your details with our global customer service staff allows us to respond when you need us – including helping you to find appropriate accommodation and responding to any questions you might have about your reservation.
    • Guest reviews: We use your contact information to invite you by email to write a guest review after your stay. This can help other travellers to choose the accommodation that suits them best.
    • Account administration: We offer a user account facility on our website. We use the information you give us to administer this, allowing you to manage your bookings, take advantage of special offers, make future reservations more easily and manage your personal settings. Managing personal settings allows you to keep and share lists, share photos, see accommodation that you have searched for before, and see other information you have provided about accommodation and destinations. It also allows you to see any reviews you have submitted about places you have stayed in. If you want, you can share certain information in your user account by creating a public profile that’s associated with either your own first name or a screen name of your choice. The type of information you can share in this way includes your photo, the names of places you have stayed in, your lists, your plans for future trips, your reviews and other information about accommodation and destinations.
    • Marketing activities: We also use your information for marketing activities, as permitted by law. For example:
    o When you make a reservation with us or set up a user account, we may use your contact information to send you news of similar travel-related products and services. With your consent – if consent is required under local law – we may also send you other regular newsletters by email. You can opt out, or unsubscribe, from marketing communications at any time using the “Unsubscribe” link in each newsletter, or you can administer your subscriptions through your account (if you’ve created one).
    o Based on the information you share with us, individualized offers may be shown to you on the Harba website, in mobile apps or on third-party websites, including social media sites. These might be offers that you can book directly on the Harba website, or third-party offers or products we think you might find interesting.
    o If we believe that a particular offer may be of interest to you, we may decide to make contact with you by phone.
    • Other communications: There may be other times when we get in touch by email, by post, by phone or by texting you, depending on the contact information you share with us. There could be a number of reasons for this:
    o We may need to respond to and handle requests you have made.
    o If you have not finalised a reservation online, we may email you a reminder to continue with your reservation. We believe that this additional service is useful to you because it allows you to carry on with a reservation without having to search for the accommodation again or fill in all the reservation details from scratch.
    o When you use our services, we may send you a questionnaire or invite you to provide a review about your experience with Harba.
    o We may also send you other material related to your reservations, such as how to contact Harba if you need assistance while you are away, and information that we feel might be useful to you in planning your trip or getting the best out of your stay. We may also send you material related to upcoming reservations or a summary of previous reservations you made through Harba.
    • Market research: We sometimes ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will be used only with your consent.
    • Fraud detection and prevention: We may use personal data for the detection and prevention of fraud and other illegal or unwanted activities.
    • Improving our services: Finally, we use personal data for analytical purposes, to improve our services, to enhance the user experience, and to improve the functionality and quality of our online travel services.

How does Harba use social media?

We use social media to promote our accommodation partners’ properties and to promote, improve and facilitate our own services. For example, we have integrated social media plugins into the Harba website. So when you click on one of the buttons and register with your social media account, information is shared with your social media provider, and possibly presented on your social media profile to be shared with others in your network.
In addition to implementing these buttons, Harba uses social media by maintaining accounts and offering apps on several social media sites. These social media services may allow you to share information with Harba. When you register with a social media app, you will be told which information will be shared with Harba. The information you choose to share with us may include the basic information that’s available in your social media profile, email address, status updates and your list of friends. This information is necessary to create a unique user experience either in the app itself or on our websites. It facilitates such things as personalising our website to suit your needs, connecting you with your friends on travel destinations and analysing and enhancing our travel-related services.

We may also enable you to sign in to Harba services with your social media accounts. Your social media provider will be able to tell you more about how they use and process your data in such cases.

How does Harba share your data with third parties?

In certain circumstances, we may share your personal data with third parties.
• The accommodation you booked or payed for: In order to complete your reservation or payment, we need to transfer relevant reservation details to the accommodation you have booked. This may include information such as your name, your boat info, your contact details, your payment details and any preferences you specified when making a booking. This information may also be used by Harba or the accommodation providers to give you personalised offers related to the reservation. If you have a query about your reservation, we may contact the accommodation provider and ask them to handle your request.
• Third-party service providers: We may use service providers (such as “data processors”) to process your personal data strictly on our behalf. This processing would be for purposes such as facilitating reservation payments, sending out marketing material or for analytical support services. These processors are bound by confidentiality clauses and are not allowed to use your personal data for their own purposes or any other purpose.
• Competent authorities: We disclose personal data to law enforcement and other governmental authorities insofar as it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud.
• Business partners: We work with business partners around the world to distribute or advertise accommodation and to help our business partners distribute and advertise their travel-related services. This may mean that their services are integrated into our website or they have been enabled to show a customised advertisement on our website – or we are advertising on theirs. When you make a reservation on one of our business partners’ websites, certain personal data that you give them will be forwarded to us. Certain business partners may receive your personal data from us if requested by you. When you make a reservation on a business partners’ website, please read the privacy policies on these business partners’ websites for more information.

How does Harba make use of mobile devices?

We have free apps for a variety of mobile devices and use versions of our regular website that have been optimised for mobile. These apps and mobile websites process the personal details you give us in much the same way as our website does – and they also allow you to use location services to find accommodation nearby. With your consent, we may send you push notifications with information about your reservation.

How does Harba use guest reviews and other destination-related information you share with us?

After your stay at any accommodation booked through us, you may be invited to submit a guest review. This invite may ask for information about the accommodation, the surrounding areas, and the destination. If you don’t want to use your name with the review, you can make use of a screen name (which you can choose in your user account) or the review can be displayed on the website anonymously. By completing a guest review, you are agreeing that it can be displayed (as described in detail in our Terms and conditions) on, for example, the relevant accommodation information page on our websites, in our mobile apps, in our social media accounts and in social apps, or on the website of the relevant accommodation or on our business partner’s website, to inform other travellers about the quality and services at the accommodation you stayed in.


If you indicate that a guest review was helpful – or not helpful – we will aggregate this with feedback from other customers in order to sort and prioritise guest reviews. We may use the information in your lists or in other destination-related information you share with us in anonymous form – unless you have included this information in your public profile – to help other travelers find the right destination.

Cookies

What is a cookie?

A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device. This Privacy and Cookies Policy applies to cookies and similar technologies (hereafter together referred to as “cookies”).

Why are cookies used?

Web pages have no memory. If you are surfing from page to page within a website, you will not be recognised as the same user across pages. Cookies allow you to be recognised as the same user across the pages of a website. Cookies also allow your choices to be remembered – choices such as the language you prefer, the currency you use and your search criteria. They will also make sure you are recognised when you return to a website.

Do all cookies do the same thing?

No, there are different types of cookie and different ways of using them. Cookies can be categorised according to their function, their lifespan and according to who places them on a website.

How are cookies used?

Our website uses the following types of cookie:
• Technical cookies: We try to give our visitors an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make it function correctly, to create your user account, to sign you in and to manage your bookings. These technical cookies are absolutely necessary for our website to function properly.
• Functional cookies: We also use functional cookies to remember your preferences and to help you to use our website efficiently and effectively, for example by remembering your preferred currency and language, your searches and the accommodation you viewed earlier. These functional cookies are not strictly necessary for the functioning of our website, but they add functionality for you and enhance your experience.
• Analytics cookies: We use these cookies to gain insight into how our visitors use the website, to find out what works and what doesn’t, to optimise and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time stamp information and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our website. We also make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they have been shown an online advertisement – which may include advertisements on third-party websites. However, we will not know who you are, and will only obtain anonymous data. Our business partners may also use analytics cookies to learn if their customers make use of accommodation offers integrated into their websites.
• Commercial cookies: We use third-party cookies as well as our own to display personalised advertisements on our websites and on other websites. This is called “retargeting,” and it is based on browsing activities, such as the destinations you have been searching for, the accommodation you have viewed and the prices you have been shown. Commercial cookies may also be used by selected third parties to display their products and services through our website.

How can you recognise Harba cookies?

You can find our cookies in your browser settings.

Does Harba use third-party marketing and analytics cookies?

Yes, Harba uses the services of trusted and recognised online advertising and marketing companies. Harba may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies.
The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards.
In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.

Who has access to Harba cookie data?

Only Harba has access to Harba cookies. Cookies placed by third parties can be accessed by these third parties.

How can you manage your cookie preferences?

Using your browser settings in, for example, Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need.
If you choose not to accept certain cookies, you may not be able to use some functions on our website. However, we do not otherwise support “Do Not Track” browser settings. Opting out of an online advertising network does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and browsing patterns.

Does Harba use web beacons?

As well as using cookies, Harba sometimes uses web beacons. A web beacon is a tiny graphic image of just one pixel that’s delivered to your computer either as part of a web page request or in an HTML email message. Either directly or through service providers, we use these pixels as part of our online advertisements either on our website or on third-party websites to learn whether a user who is being shown an online advertisement also makes a reservation; to track conversion with partner websites and to analyse the traffic patterns of users to optimise the travel-related services we bring to you.

Security

What security procedures does Harba put in place to safeguard your personal data?
In accordance with European data protection laws, we observe reasonable procedures to prevent unauthorised access and the misuse of personal data.
We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal data on our servers. Only authorised personnel are permitted to access personal data in the course of their work.

Children

The services offered by Harba are not directed at children under 18 years old. The use of any of our services is only allowed with the valid consent of a parent or a guardian. If we receive information from a child under 18 years old, we reserve the right to delete it.

How does Harba process direct communications between you and your booked accommodation?
Harba offers you and accommodation providers different means to communicate about existing reservations. You can directly communicate with an accommodation provider through dedicated messaging fields or by making use of alias emails. For security purposes, Harba has an automated system that screens all communications for malicious content. That includes spam and the limitation of certain file types, such as: .zip, .rar and .exe. Any sensitive information such as full credit card numbers that can be used for fraud may be masked automatically to ensure the safety of you and the booked accommodation provider. In the event communications with malicious content are detected, the communication may be blocked and/or forwarded to the Harba fraud team for further investigations. Note, all communications sent and received using Harba communication tools will be stored by Harba. To the extent permitted by law, Harba will only access communications between you and accommodation providers upon request of either you or the accommodation, if required by law, if strictly necessary for security or law enforcement purposes, or if Harba otherwise has a legitimate interest, such as to detect and prevent fraud and misuse. Harba may analyse anonymized content of communications to improve its services.

Your rights

You have the following rights:

  • You have the right to request access to and rectification or erasure of your personal data. Description on how to do this can be found in “How can you control the personal data you have given to Harba?”

  • You also have the right to object to the processing of your personal data and have the processing of your personal data restricted. Contact privacy@harba.co

  • In particular, you have an unconditional right to object to the processing of your personal data for direct marketing purposes. Contact privacy@harba.co

  • If processing of your personal information is based on your consent, you have the right to withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing carried out before you withdrew your consent. Contact privacy@harba.co

  • You have the right to receive your personal information in a structured, commonly used and machine-readable format (data portability). Contact support@harba.co

  • You may always lodge a complaint with a data protection supervisory authority, e.g. The Danish Data Protection Agency.

How can you control the personal data you have given to Harba?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by logging into https://sailors.harba.co by emailing us at privacy@harba.co. Please write ‘Request personal information’ in the subject line of your email and include a copy of your identity card to help us prevent unauthorised individuals from accessing your personal data.
If the personal information we have for you is incorrect, we will update it at your request. You can also ask us to remove your personal data from our customer database by sending an email to support@harba.co with ‘Request for removal of personal information’ in the subject line. However, we may need to retain certain information, for example for legal or administrative purposes, such as record keeping or to detect fraudulent activities. You can delete your user account at any time by signing into your account on the Harba website and choosing to remove your account.
Who is responsible for the processing of personal data on the Harba website and apps?
Harba Systems ApS controls the processing of personal data on its websites and mobile apps. Harba Systems ApS is a private limited liability company, incorporated under the laws of Denmark. If you have any suggestions or comments about this privacy notice, please send an email to privacy@harba.co

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